Stories From The Wilderness Bar

We brought Talisker’s rich heritage to life through a unified social platform that told stories of craft, ocean adventure, conservation and a deep connection to nature. These narratives resonated with new, valuable audiences, boosting engagement and helping the brand meet ambitious sales goals.

Inspired by Talisker’s hero drinking moment – sitting around a bonfire after a day of adventure – we created ‘Stories from the Wilderness Bar’. This was an offline and online platform that worked across social, PR, influencers and events, creating a consistent narrative that resonated across multiple touchpoints.

We built a real-life Wilderness Bar, a central hub for inspirational storytellers and influencers, with Talisker whisky always at the forefront. The live experiences were captured and amplified through filmed episodes, short documentaries, social clips, quotes, and stories – distributed across social media, PR, video-on-demand, and e-commerce platforms to reach a wide audience.

This was Talisker’s most successful social campaign to date, far exceeding engagement benchmarks and delivering substantial sales growth during critical sales periods. The campaign notably drove a significant sales uplift on Amazon, as confirmed by Diageo’s econometric attribution model.